Market perfect for investors, not home buyers


Market perfect for investors, not home buyers


By Catherine Cashmore

Monday, 18 July 2011

You can analyse as much statistical data as you like, and in many cases twist it to argue any point you want to make, but ask the average home buyer if he or she is finding it any easier to purchase property, and I doubt the answer would be an out-and-out yes.

Bear in mind a home buyer is not like an investor. Investors can pick and choose the areas they search in. They don’t have to warm to the “feel” of a home. They can be walking distance from any café, not their favoured one. They can purchase close to any good school, not the one their children attend. Investors don’t need to buy until a good opportunity presents itself, and for this reason they can step in and out of the market at will while targeting those “need to sell” vendors. In such cases, there are often multiple properties that tick the right boxes, and we’re currently in a perfect market atmosphere to take advantage of them.

However, home buyers rarely have such a luxury. When home buyers purchase property it often follows months of searching through limited suburbs of choice for a property with the particular idiosyncrasies to suit individual tastes. More often than not, when a home buyer finds a “dream home”, there are half a dozen other people who have targeted it as well and the vendor is less than willing to compromise.

If we do a rough breakdown of the dominant players currently in our marketplace, they fall into two main camps. About 30% are investors (who can step in and out of the market as they see fit) and 60% are home buyers (single first home buyers make up a smaller less influential demographic and therefore are not included in this example). Most investors target apartments close to the CBD, which are both low-maintenance and easy to tenant. However, the dominant demographic of home buyers are either young couples looking for a family home or current owner-occupiers looking to upgrade. They also tend to fall in the $600,000 to $800,000 price range (or in the case of upgraders, the $1 million plus price point.)

On top of this we have a largely a discretionary market. Most vendors don’t “need” to sell – especially if they can’t get their price. They’re happy to sit and wait for better times, and this has an effect on how much further we can expect prices to drop. Indeed, if there were really a widespread belief of a housing “crash”, vendors would be settling for any number they could get, and this is simply not happening

It’s OK releasing reports of high numbers of stock on market that give the impression of oversupply, but without a breakdown of where and what type of stock this bumper crop represents, it’s impossible to draw conclusions about its effect on our current home buyer demographic. In fact, with simple reasoning, it’s fair to conclude if turnover is down and prices are not falling at a rate to signify underlying economic concern outside of cautionary sentiment, it’s more likely that those homes currently representing the largest supply in the market place are simply not suiting the major current home buyer demographic.

This comes as no surprise when you consider the major bulk of development has been concentrated on going up rather than out. In Melbourne for example, there has been approval of more than 20,000 high-rise apartments over the last two years, mostly in the CBD. Whether these developments will be completed is debateable, however it points to an abundance of accommodation largely aimed at the investment/rental market (particularly overseas investors).

In fact, a recent ANZ report entitled Australian Property Research – Growing pains for the Inner-Melbourne apartment market the ANZ bank warned of impending volumes of high-rise accommodation that could top around 5000 to 7000 by 2013.  Such is the concern over the short term potential of these types of developments that it can be extremely hard to get finance without a very low LVR. Check with individual lenders if this is a concern.

Although most buyers have been forced to accept apartment living if they want to stay in inner-city ring suburbs, given the choice, Australians have always preferred larger floor space. In fact, Australian houses lead the world in growth per capita. Furthermore, while apartments tend to appeal to young single home buyers – particularly first-home buyers – they do not fulfil the needs of the largest current home-buying demographic actively shopping in the marketplace.

Detached family accommodation close to schools and transport is in anything but oversupply, and considering on top of this the cost of new homes is set to increase, supply is not accumulating fast enough to meet demand. Therefore, it doesn’t matter how much stock is on the market, if that stock doesn’t suit home buyers’ needs, it can hardly be called a “buyer’s market” and in the current climate, would probably be better termed an “investor’s market”.

Catherine Cashmore 



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About Catherine

Catherine Cashmore


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Catherine Cashmore has been working in the Australian real estate market for over 14 years. As a buyer advocate, she has assisted hundreds of Australian home buyers and investors to secure quality real estate for the best possible price. Originally from the UK, and having lived in the US, Catherine is a seasoned traveller who has extensive experience across a range of international real estate markets for those interested in property investment overseas.. 

As President of Australia's oldest economics organisation, Prosper Australia, Catherine is a regular and highly respected media commentator and often called upon to give guest lectures to university students (including RMIT and Sydney University) on how tax policy affects real estate, the design of cities and the economy.

She is editor of Port Philip Publishing’s 'Cycles, Trends, & Forecasts' – a publication that teaches real estate investors about the land cycle and its effects on the economy. She is author of ‘Speculative Vacancies’, the only study in the world that analyses long term vacant housing based on water usage data (Melbourne focused). As such Catherine has an in depth knowledge of the Australian real estate market, few can rival.

You can contact Catherine directly on 0458 143 089 or at



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